To advertise, or not to advertise? That is the question.

I received a call a couple of days ago from Your Child Magazine.

They asked me whether I would be interested in advertising Hollipops Cakes through their magazine.

I met up with David today to talk about whether the magazine would be a good fit for Hollipops Cakes.

The pro’s :

This magazine is run by a couple who not only organise the magazine, but they also have their own businesses which they run from home. This magazine is free and is put in places where there are children, parents and families i.e.libraries and McDonald’s etc. The circulation area is quite large, from up here on the mountain, to Ringwood and Rowville etc.

The magazine is useful for small, medium to large businesses and the costs are reasonable.  And you have control on what your ad looks like. So these are all good things.

The con’s :

Apart from business cards, I have no advertising costs. WordPress, Facebook are free. And I also have a fantastic group of friends who love spreading the word about my cakes. And if I think about it, the magazine called me up because they had heard of me. Which shows that my name is getting out there.

On the other hand, you have the old saying “you have to spend money, to make money.”

And I’ve only really been doing this for a little while, so I’m very much learning the ropes, and I definitely want to be in control of how the business grows. Ideally by one customer at a time, to grow a solid family business.

Maybe I’m worrying over nothing, maybe I need a to relax a little and go with what the universe brings me. The universe sent me a phone call, and I should say yes.

Maybe I’m just afraid of taking the next leap into the unknown. Maybe ……

And I don’t have to decide today, tomorrow or next week. I am to think about it properly and make the decision in my own time. (Another pro).

Any advise from other bloggers who have been in the same boat would be greatly appreciated.

Back to cakes, I am in the midst of my second wedding cake, I am making ruffle flowers, which is 4-5 layers of petals, so I have to make 150. So only 100 to go. This cake is much smaller than last week. It will be a 6 inch covered in chocolate fondant, quilted and silver balls. Underneath will be 24 cupcakes the flowers will be white, silver shimmer and teal. It should look really pretty when finished.

On that note, I really need to get off the laptop and get back to work, as those flowers most definitely won’t make themselves.








Hi World

© Hollipops Cakes 2011 - Learning new techniques

I am a stay at home Mum who loves nothing more than baking and decorating beautiful cakes.

I’ve always baked but it wasn’t until mid way through last year (2011) that I went from the annual birthday cakes, to making some gorgeous cupcakes and 4 tier chocolate masterpieces.

What I really want to achieve is to one day open up my own bakery. From the counter you’d have your choice of cupcakes in flavour as well as decoration. You would see chocolate birthday cakes with the option for them to be personalized. And it would go right up the scale in novelty and bespoke cakes. I don’t see why my dream can’t be made into reality. All I need to do is some hard work and determination and anything is possible.

Many chefs and bakers started at home using recipes that have been passed down through the generations and then made them their own.

Fiona Cairns started her business from her kitchen table. She has been cake-making for 25 years, ever since she made mini-Christmas cakes as presents and her husband, Kishore Patel, suggested that she go into business.

The company now has 75 employees and supplies more than 750,000 cakes (mostly fairy cakes) a year to shops including Fortnum & Mason, M & S and Waitrose – and personal customers, notably Sir Paul McCartney and Keith Richards. And more importantly she designed the 8 tier wedding cake for Prince William and Princess Catherine.

My attitude is this – if Fiona can do it, so can I.

For me – I want my products to do the talking, I want them to taste as good as they look. I have so much to learn and then apply, that I thought I would write about it, and share amongst the other homebakers with a dream…..